With competition emerging between thousand of casinos all over the world, most of them are engaged in marketing strategies battling out to win customer loyalty. Such programs and benefits include free huge bonuses, complementary meals, big discounts, loans to active members and many more. The question of whether the objective of such programs is achieved or not is the one to ponder and needs a thoughtful answer.
Casinos with Loyalty Programs
Las Vegas USA Casino hit the web in the late 1990’s, and has always been a welcoming home to US casino players. Owned and operat...
The online casino prides itself on maintaining the absolute security of its members, while providing an elite online gaming experi...
Virgin Casino was established in 2004 by Virgin Games, a subsidiary of the global Virgin company that operates Virgin Records, Vir...
Sun Palace Casino was established in 2002. The online casino is powered by leading software developer RealTime Gaming (RTG), offer...
Vegas Palms Casino is part of the extensive Fortune Lounge Group of online casinos, powered by leading software developer Microgam...
Casinos are smart at this art of enticing their regular players and winning their loyalty over. The loyalty casino program achieves the objective by giving a membership cards that can be used by players to swipe when doing any online transactions e.g. casino games, hotels, supermarkets or mega stores. The casino then uses the data obtained from the transactions to identify the preferences of their players with regard to games and slot machines to design suitable ways of enticing them to stick with the site.
By use of the membership card, the casino is able to use the tracking technology to obtain extra information on the customer and hence the casino is able to establish a better loyalty casino program and at the same time maintain an appreciable profit.
The customer-casino relationship too is enhanced as the casino attempts to cement the relationship using customized loyalty casino program to their players as much as possible. A Loyalty casino program can be in any form; these can be very confusing to new players, but the major ones include the following:
Bonus points: These are points gained by the player by making wagering transactions. This is the basic rate of used to reward loyal players and sometimes it might be referred using other terms like comp point but it is the same thing. It may be something like 2 points for $ 20 spent on wagering at the casino site. These points can be saved in the players account in the same way like money. When the player accumulates enough of them, he can redeem by converting them to rewards either automatically or at any time he wants.
Rewards: The most common reward on loyally casino program is the use of the bonus points converted to cash, though the money rewarded cannot be cashed out but you can use it on the casino games and even win real cash or extra bonus when you are lucky at the bets. However, it is possible to find some casinos providing other reward like prizes and shopping vouchers.
Levels: Every casino sets its loyalty casino program to win over the players across a long period of time. For a beginner, the start is obviously at the bottom, when he wages more; he earns more points making him climb up the ladder depending on the amount of deposits that he makes. This trend grows and the more the money the player wages, the better more bonus points he gets hence the rise up the ladder and the better the conversion rates for their loyalty casino program points earned.
Auction Variation: the auction variation system is the most common of the entire variation program used in the casino market. This program work in the sense that players earn their wagering bonus points and use them win other prizes as well.
In conclusion, there are a lot of direct these programs in the casino market. If used properly, these programs can reward very well both to the casino company and the player. Though they are meant to give reward to loyal casino players, the program can also be used as a recommendation platform for new players in the market.